Brand Assets & Logo Usage
Welcome to the official Serial Cables brand assets page. Here you’ll find our approved logos and basic usage guidelines for partners, resellers, media, and integrators.
These assets are provided to help you accurately represent Serial Cables in marketing materials, presentations, websites, and sales collateral.
What’s Included
- Primary Serial Cables logo (horizontal)
- Alternate logo versions (stacked, icon-only where applicable)
- Light and dark background variants
- Vector and raster formats for digital and print use
If you need a format or variation not listed here, feel free to reach out.
When You Can Use Our Logo
- An authorized reseller or distributor
- A technology or integration partner
- A media outlet referencing Serial Cables products or announcements
- A customer referencing Serial Cables in a factual, non-misleading way
All uses must be accurate and must not imply endorsement, certification, or partnership beyond what actually exists.
Usage Guidelines (Please Read)
Do
- Use the logo files exactly as provided
- Maintain clear space around the logo
- Use the correct light or dark version based on background
- Keep proportions locked (scale uniformly)
Don’t
- Stretch, skew, rotate, or distort the logo
- Change colors, gradients, or opacity
- Add outlines, shadows, or effects
- Place the logo on busy or low-contrast backgrounds
- Combine the logo with other marks or text into a single lockup
If something looks “almost right,” it’s probably not right. When in doubt, ask.
Backgrounds & Contrast
- Use dark logos on light backgrounds
- Use light logos on dark backgrounds
- Avoid mid-tone or patterned backgrounds that reduce legibility
Clarity beats creativity here.
Trademarks & Attribution
All Serial Cables logos and marks are trademarks of Serial Cables, LLC. Use of these assets does not grant ownership or licensing beyond the specific use case.
Serial Cables reserves the right to request changes or removal of brand assets used incorrectly or out of scope.
Need Help or Approval?
If you’re unsure whether your use case is appropriate, or you’d like us to review something before it goes live, we’re happy to help.
Contact: marketing@serialcables.com
